QR code is introduced for the first time in the Netherlands through national mail service TNT Post. We delivered a national campaign aimed to highlight the cultural assets of what QR code represents in the world.
GSM Retour Plan
Showing the human side in a mobile phone
Project commissioned by Hollands Lof | Haarlem, the Netherlands.
Logo version as the elected version from other presented proposals.
GSM retour plan is an initiative that rose up between T-Mobile and TNT post in the Netherlands.
The goal of the initiative is to gather every old mobile phone working or not, and to give it a second life nor recycle it. In this way they are able to contribute for a better environment and dedicate the 100% of benefits to World Food Programme and War Child.
The design purpose was to reinforce the brand and its values. Making it a universal sign. Creating a logo that would be a symbol for charity, engaging altruism. We took from the logo material enough to create a whole visual line that was extended in packaging and posters.
The website is a project undertaken aside, by fishgrind.
GSM Retour Plan
Showing the human side in a mobile phone. The goal of the initiative is to gather every old mobile phone working or not, and to give it a second life nor recycle it. In this way they are able to contribute for a better environment and …
