New Identity for AEJMC

← Back to the Portfolio

The biggest challenge; how to embrace such a complex concept. A total rebranding for AEJMC (Association in Education of Journalism and Mass Communication).

Question:

What does Journalism and Mass Communication stand today for?

 

Studio HB developed a new brand for the AEJMC, along with a new theme, ‘Improving today, achieving tomorrow’. In this brand the “red pin point” has the lead. The invention of this shape that functions as a pin point mark, at the same time evokes associations with direction, balance and precision. It is a start point, and in relation to “tomorrow” the brand is equipped as well as a cross mark, referring to the will, the future, the progression and direction. From point A to B.

To understand the AEJMC brand, values and aspirations I conducted research and distilled the company’s core values.

New AEJMC
New AEJMC
New AEJMC

Similar Projects

People who liked this project, also liked these ones.

dropnews

Drop News

Drop News is a concept which is currently under development. It will soon launch its visual identity through the web, accompanied by the launch of a beta version of a […]

QR code campaign

QR code campaign

QR code is introduced for the first time in the Netherlands through national mail service TNT Post. We delivered a national campaign aimed to highlight the cultural assets of what QR code represents in the world.

New symbol for EU

New symbol for EU

Since the first EU flag design in 1955, the society in Europe has changed significantly. How Europeans see Europe today? I imagine how the portrayal of todays Europe can be transferred into a new identity…