A sexy visualization of the commerce and service diversity
Inspired by the many different elements which make Leiden central station popular. The worlds of central station Leiden were created to embody the different retail formulas of the train station in signs. In each of these worlds, different commerce are located together in such a way that they reinforce each other.
I created a vibrant and meaningful array of icons which represent the Leiden central experience.
The result is an eye catching style that is easily applied into signs, along merchandise and points of sale.
Illustration
The icon illustrations were produced in house with the style kept simple and free. Combined with imagery.
Key aspects for design
Visual, playfull, clean and bold.
This concepts is a proposal for the design contest in 2009, NS “Windows of the World”. It was submitted as part of several other proposals. It was never elected for further development.
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